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Communications Coordinator in Greensboro, NC at The Fresh Market

Date Posted: 5/13/2019

Job Snapshot

Job Description

Our Communications Coordinator is responsible for maintaining a favorable public image for The Fresh Market by executing effective communication and media relations programs.  This person will work closely with the Director of Communications and assist in all day-to-day decisions and workflow.  This position will report to the Director of Communications and Community.

Responsibilities
  • Assist team in media pitching, responding to day-to-day media inquiries, writing press releases and media advisories
  • Build and refresh both local market and national media lists as needed
  • Support The Fresh Market’s key initiatives, events, anniversaries, grand openings and programs with PR activities and opportunities
  • Monitor, track, analyze and communicate public relations results on a monthly basis
  • Maintain a keen understanding of industry trends and monitor competitor activity
  • Work closely and cross-functionally within marketing to ensure success of the department and the company

 

Requirements

  • Bachelor's degree in Marketing, Public Relations, Journalism, Communications, or related field of study; or any equivalent combination of relevant experience, training and skills
  • Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships
  • Excellent project management skills including ability to manage multiple projects or programs simultaneously
  • Ability to work consistently with a strong attention to detail
  • Ability to maintain confidentiality with sensitive information
  • Must possess a high level of interpersonal skills to work with executives, employees, managers, retail operators, and external groups to present a positive image of the organization
  • Knowledge of Microsoft Office suite of products is required
  • Knowledge of Cision Communication cloud is a plus
  • Some travel may be required to assist stores on an as needed basis